ETROS is a collective of talented senior living professionals groomed in tough markets with individual track records of performing where others have failed. Our team is consciously created with specific talents, knowledge and skill sets to meet the dynamic needs of our clients and senior housing assets.
AMBER WILLIAMS, FOUNDER + CEO
Amber uses her twenty years of senior housing experience to create new client strategies and vertical integration of new revenue streams for stabilized clients. She comes with a proven background in maximizing margins across senior housing service types. Amber is a graduate of the University of Oklahoma with a Master’s Degree in Healthcare Administration from the University of Texas at Arlington
WILLIAM BARBER, FOUNDER + CFO
William Barber is founder and CFO of ETROS Management Firm. He is responsible for leading growth efforts through acquisitions. William works with new acquisitions by creating custom financial strategies to improve client performance. William brings over a decade of corporate-level hospitality experience to the firm. William holds a bachelor’s degree from the University of Central Florida.
KELLY HATTER, SENIOR VICE PRESIDENT
Kelly Hatter is the Senior Vice President at ETROS Management Firm. Kelly is responsible for leading the financial and operational success of consulting client portfolios. Kelly brings over a decade of senior housing turnaround experience to the firm, with a specialty in labor controls and expense efficiencies. Kelly has spent most of her career outperforming senior housing KPI metrics. Kelly leads the Dallas office.
KRISTINA VANCE, VICE PRESIDENT OF SALES
Kristina Vance is the Vice President of Sales at ETROS Management Firm. She brings over a decade of senior housing experience from top national companies, both public and private. Kristina, along with her regional and divisional sales teams, is focused on revenue cycle management across client portfolios.